Corporate Manager
Management is About Control
Management is about control. It is about workflows controlled by process. It is about the collation of intelligence that permits decisive action. It is about structure and functionality. It is about results.
Corporate Manager is the platform that will give your company these things and many more as you will see contained in this program.
What is Corporate Manager?
The objective and purpose of Corporate Manager is to provide the strategy, plans, equipment, theory, knowledge, skill, experience, foresight, patience and energy to those leaders + managers of small business aspiring to the destiny of a scale corporate collective.
To then empower these people to create the necessary change and improvement to accomplish the corporate model.
Corporate Manager Course Content
The content of the Corporate Manager program consists of eight 90 minute sessions.
Session One
Introduction to the Shire Operating System and the Shire Pillars
Session one provides a brief overview of how we came to realise the need to rationalise our entire business structure, our brand marketing, our sales operations, property management, new income streams and our resource.
I will explain how the Shire Operating System (SOS) came to be. I’ll introduce the Shire Pillars and the development of the support products that parallel these. These pillars and products are …
- Client Client Care
- Leadership Leaders Live
- Management Corporate Manager
- Salespeople Sales Trainer
- Marketing Property Marketer
- Prosperity Prosperous Practice
- Initiating a Leadership Culture
Searching for, defining and then working toward a successful ideal is the core of firing up the corporate model. Many companies unconsciously focus on cultural aspirations that are principally management derived and as such, uninspiring to employees. In a brief departure from management we discuss the difference that a leadership culture will make to your entire team and its essential function to the longevity of your corporation.
I’ll outline the difference between the two and how we managed to synergistically meld every tier of our company to focus on the same leadership inspired culture. It is the fuel that drives the team forward.
Session Two
Alignment of Fee Structure/Profit Structure/Bonus Structure
Probably the current major issue for real estate business is the distribution of income. In the wake of exponentially increased fees we are faced with diminished profits, lower production per head and outrageous bonus percentages paid to salespeople. This is the cause of many businesses wanting to rationalise their payment structures. But more importantly, what thought is given to profit structure?
In this session we give analysis into the cause of this predicament. We identify the root of the problem and then show the solution. We will rollout a structure that aligns fee-profit-bonuses permanently. We then show you how to implement and maintain this structure indefinitely.
What is the top line? Your company will earn a minimum margin of 30% in operating profit in isolation!
This is the pivotal point in reengineering your cash flow business for growth, security + profitability!
Session Three
Creating Corporate Structure
The next step in developing an efficiently productive corporate entity is to give it functionality. We’ll demonstrate the deficiencies of the small business model in serving the modern consumer and how the functionality of the new corporate model provides the solution.
We’ll discuss the installation of language around functionality and how to integrate the new model into your business. There’ll be a first hand account of the reality of the exercise and how to balance your expectations against practicality.
Session Four
Increasing Workflow Processes (+ Diluting Skill)
More than 80% of the procedures in residential real estate transactions are repetitive. We will show how to identify these and then wrap process around them. This has the effect of increasing efficiency and eliminating ‘blockages’ such as customer complaints, protracted negotiations, lost business, poor data management, just to name a few.
The dozens of processes we have already built will be presented to you with flow charts and the supporting material so that you can install these progressively in your own company. Most of all we’ll give you the procedure to building your own processes according to your style of business.
Session Five
Property Marketer
Property Marketer will give you everything you need to build your own department from the ground up.
We’ll discuss the issues around branding and design work and the protection of trademarks.
We’ll show how to define your USP and develop it into a product ‘package’. We’ll show in sequence how to build your marketing machine that comprises superior Open for Inspections (virtual listing presentations), your own property magazine and its circulation, pre-listing kits, advertising presentation kits, newsletters, internet enquiry, brochures…everything marketing!
Also we will provide the process that establishes the conduits with the media to secure editorial promotion of your brand and its services. We’ll talk about the role of marketing in distribution and penetration of your market.
Session Six
Income Streams + Holistic Service
Several of our joint ventures have been successful in the provision of an increasingly comprehensive service but not so much in additional income and others vice-versa. We will discuss the benefits of joint ventures versus the headaches, what to look for and what not to do.
Again we provide the sequence to establishing successful partnerships and how the reciprocation of business can stimulate your core business favourably.
Session Seven
Corporate Equity Models
This session will definitely get you thinking about the future. We will discuss the context of equity partnerships in detail. First of all we will contrast the difference on the corporate grid between income, equity +control.
We will then explain the role of benchmarking your business to increase its value exponentially. I will clarify what qualifies an employee to present themselves worthy of equity and under what constraints. Finally I will present some concepts of equity for you to consider.
Shire Real Estate Agents is currently tendering equity to several of its employees and we have appointed two directors to its board. We’ll explain the positive effect this is having on growth.
Mergers + Acquisitions
The next step on the growth curve is mergers and acquisitions. The future suggests that your company will have to consider consuming others or inevitably be consumed – predator or prey? In preparation you’ll need to skill up and understand the dynamics of mergers + acquisitions.
We’ll explore some tactical plays as well as the indications of when to strike on acquisitions. Oh and yes we’ll also look at how to position your company as the stronger in anticipation of a merger!
Session Eight
Prosperity
Security and growth are an integral part of the longevity goal of the company. So are dividends and increased equitable value for the shareholders. We’ll look at each of these and how they can be instigated to cultivate automatically.
I also intend to propose a concept that suggests as real estate agents we should ‘put our money where our mouths are’ by investing in our industry and taking ownership of its product. Thought provoking indeed!